Privacy Policy

1. INTRODUCTION

 

1.1 This Privacy Policy, together with our [Booking Terms and Conditions](https://wildpathways.co.za/), sets out the basis on which any Personal Information (as defined in clause 2.2 below) that we collect from you, or that you provide to us, will be used, stored, and processed. This Privacy Policy also provides information that is legally required and outlines your rights regarding your Personal Information.

 

1.2 All references to “Wild Pathways”, “we”, “us”, or “our” refer to **Wild Pathways (Pty) Ltd**, a private company incorporated in 2025 in accordance with the laws of the Republic of South Africa.

 

1.3 We are the “responsible party” under applicable data protection legislation, such as the Protection of Personal Information Act, 2013 (POPIA), and a “controller” where the EU General Data Protection Regulation (GDPR) applies. This applies to all Personal Information you submit via our website ([https://wildpathways.co.za/](https://wildpathways.co.za/)), related platforms, social media channels, portals, and any direct correspondence with us. Note: Clause 9 addresses information submitted to third parties.

 

1.4 “You” refers to any customer, potential customer, website user, or individual who interacts with us outside our organization. If you are employed by or applying to work for Wild Pathways, a separate privacy policy applies.

 

1.5 This Privacy Policy may be updated periodically. Please review it regularly. This version was last updated in June 2025.

 

1.6 Wild Pathways operates within the travel and tourism industry, providing safari accommodations, leisure travel experiences, and related transfer services throughout Southern Africa (the “Services”).

 

1.7 We understand and respect the importance of privacy and are committed to safeguarding your Personal Information.

 

2. INFORMATION WE MAY COLLECT FROM YOU

 

2.1 We may collect non-personal information (e.g., IP address, operating system, browser type, ISP) when you access our website. This data does not personally identify you.

 

2.2 When you register or engage with us online, we may collect Personal Information. “Personal Information” includes details like your name, address, email, phone number, age, gender, and financial information.

 

2.3 We may collect and store the following information:

 

* Information provided via forms, including financial data (e.g., banking details).

* Date, time, and device location during website access.

* Information for promotions or reporting website issues.

* Data related to website usage and resources accessed.

* Correspondence history if you contact us.

* Transaction details and contract fulfillment.

* Repeated logs of website visits and interaction data.

 

2.4 We may request your participation in optional surveys for research purposes.

 

2.5 Providing Personal Information is voluntary but necessary to access certain Services.

 

2.6 Financial transactions may be processed via third-party providers who may retain your submitted information.

 

2.7 By using the website or our Services, you consent to the collection, processing, and use of your Personal Information as outlined here. We retain data only as long as necessary or as legally required.

 

2.8 If you provide third-party information (e.g., family or travel companions), you confirm that you have obtained their consent for us to process their data.

 

3. HOW YOUR INFORMATION IS USED AND DISCLOSED

 

3.1 We use your information to:

 

* Verify identity and account records.

* Customize website content.

* Conduct transactions and process payments.

* Monitor website usage for fraud prevention.

* Generate internal statistics and marketing strategies.

* Provide requested services or information.

* Market products and services (with your consent).

* Analyze user trends and preferences.

* Enable use of interactive features.

* Fulfill contractual obligations.

* Respond to queries and notify of service changes.

* Develop new offerings.

* Identify activity preferences, nationality, or camp visits.

 

3.2 We also use your data to:

 

* Enforce our terms and monitor activity.

* Provide support and resolve technical issues.

 

3.3 We may share non-identifying technical data with third-party advertisers to optimize offerings.

 

3.4 We will not share your Personal Information without consent unless:

 

* Required by law or court order.

* Necessary to protect our rights or property.

 

3.5 Your data may be shared with affiliates, staff, service providers (in South Africa, Botswana, Namibia, USA), and legal authorities, all of whom are bound by confidentiality agreements.

 

3.6 We may store data overseas where sufficient protections are in place, particularly in compliance with international privacy laws.

 

3.7 - 3.9 In rare legal or regulatory cases, we may be obligated to disclose your information. We rely on your consent, our contractual obligations, legal compliance, or legitimate interests as lawful bases for processing your data.

 

4. PROTECTION OF YOUR PERSONAL INFORMATION

 

4.1 - 4.3 We treat your data as confidential, implement industry-standard security measures, notify you of any breaches, and ensure compliance with this policy. Data is retained only as long as needed or legally required.

 

5. SPECIAL CATEGORIES OF INFORMATION

 

We may process sensitive information such as:

 

* Data about minors (under 18).

* Health-related details (e.g., allergies, dietary needs).

* Religious beliefs (only if relevant to your travel experience).

* Weight (for flight safety requirements).

 

Such data is handled with extra care and only with your explicit consent, which may be withdrawn at any time.

 

6. STORAGE AND SECURITY

 

6.1 - 6.3 We employ strict security protocols, but internet data transmission is never entirely secure. Data may be stored on secure servers, including in the U.S., with safeguards in place.

 

7. COOKIES AND OTHER TRACKING TECHNOLOGIES

 

7.1 - 7.6 We use cookies to improve your experience and analyze website usage. You can manage cookie preferences in your browser settings. Declining cookies may limit site functionality.

 

8. ACCURACY OF YOUR INFORMATION

 

We rely on you to provide accurate and up-to-date information. Please notify us of any changes via your account or by contacting us at **[info@wildpathways.co.za](mailto:info@wildpathways.co.za)**.

 

9. THIRD-PARTY INTERACTIONS

 

9.1 - 9.4 Third-party services or links on our site are not governed by this policy. We are not liable for any third-party website content or practices. Review their policies before submitting your information.

 

10. GENERAL

 

10.1 - 10.6 You warrant that all information you submit is truthful and accurate. You may contact us to request data access, correction, or deletion. We comply with POPIA and, where applicable, the GDPR.

 

11. YOUR RIGHTS

 

You may have the following rights under data protection law:

 

* Access your Personal Information.

* Request corrections or deletions.

* Restrict or object to processing.

* Data portability.

* Lodge a complaint with the data protection regulator.

 

For any of these requests, contact us at info@wildpathways.co.za.

 

12. NOTIFICATION OF CHANGES

 

We reserve the right to amend this policy at any time. Please check back regularly for updates. Continued use of our Services signifies acceptance of any changes.

 

13. DATA CONTROLLER AND CONTACT DETAILS

 

For questions or concerns about this Privacy Policy or how we handle your data, contact:

 

Wild Pathways Email: [info@wildpathways.co.za](mailto:info@wildpathways.co.za)

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